Toyota Camry brief History
Toyota Camry in the 1980’s was a semi upmarket vehicle. Toyota at that stage had Cressida(UK Camry) but looked more towards a family vehicle with some upmarket qualities utilizing the great new twin cam engine of the day.
Mainly for the domestic market some made there way for a fleeting moment into the US and Australia. Sales of this vehicle was slow however the concept was unique at the time.
The idea was terrific but Toyota refined the idea further in the late 1980’s 90’s to produce a vehicle slightly smaller in multi-trim levels from basic to upmarket.
Using the 2.0 litre twin cam a very reliable and economical engine produced million in plants world wide. I like to think that this set the blue print on today’s Camry. Here was a vehicle that offered just enough to the buyer. It had just enough power, space, features, economy and style to satisfy that 80% of buyers in the middle of the buyer spectrum whom just wanted a good car to do good things at a good price and the Camry found its home in the market.
Camry bigger is better?
1993 and it seemed big was the new black and again Toyota seemed to hit the
mark although initially sales slowed as Camry went head on with some major selling vehicles of different brands of the time. The 2.2 engine was good but the larger car buyer of the era had issues relating to a larger family car with such a small engine. During the 1990’s Toyota experimented with the V^ as it also did with the previous shape Camry. It had mixed results but at the decade wound down the V6 did not quite hit the mark for economy and reliability. Toyota knew at this time however that having the larger engine in the range was something that needed more development. in 1999 as was 1990 the larger engine in Camry could not be ignored and Toyota persisted with it further.
The Toyota Camry range was unique as here was a large selling brand through out the world that offered such a variance in trim and engine now. Most manufacturers were still producing one car one engine size with a choice of trim, Toyota went one step better here now was a vehicle that you could buy as a basic 4 cylinder and have the choice to be up-sold to a 6 cylinder luxury. and all in between.
To compare today what Toyota did the the car Ford has done with the pick up truck and it seems that this formula has proven successful as the biggest sales in the world in their respective categorical areas are wit
h these brands.
Since 2004 the Camry base has been used in many other vehicles as well and it seems the model or plan of Toyota with the Camry has spread to all other models produced by the manufacturing giant worldwide.
Since 2012 Camry car world wide is proving to be one of the biggest sellers and seems intent to stay that way for many years to come.
Alternative fuel , petrol diesel, LPG and more are options that will be explored now and in the future. 2015 is the time that for many was considered a pivot-able time for alternative fuel technology to be acceptable reliability and price wise and the 2015 Toyota Camry will not be disappointing.